The power of LinkedIn company pages
The power of LinkedIn company pages
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Your LinkedIn Page is like your brand’s home on LinkedIn. It’s where people come to connect with who you are and with each other. Think of it as your community hub. People follow your Page for different reasons – maybe they want to keep up with your company news, learn about what’s happening in your industry, or simply because they work with you or hope to one day. When you understand why they’re there, you can give them exactly what they need.
(If you are looking for investors, funding or want more brand advocates it's important to have a LinkedIn page. Gives credibility and builds trust).
Samantha Kelly is a Linkedin live and brand amplification specialist with over 17k connections on LinkedIn and is a top social media expert who speaks regularly on stages all over the world about building valuable relationships online and how to stand out from your competitors.
Introduction to LinkedIn Pages
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The difference between a personal LinkedIn profile and a company page
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Benefits of a company page for your organisation
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Exploring successful LinkedIn Page examples
Creating Your LinkedIn Page
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Step-by-step: Setting up your Page
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Optimising your Page details for visibility and credibility
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Adding admins and roles
Managing and Publishing Content
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Understanding the LinkedIn Page tools and admin view
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Best practices for posts, articles, videos, and imagery
Creating a company LinkedIn newsletter
Creating an event from your company page
Growing and Engaging Followers
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How to invite connections to follow your Page
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Engaging your audience with polls, events, and interactive posts
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Using LinkedIn Live and newsletters to build community
Engaging and following other pages to build trust
Measuring Success
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Key LinkedIn Page analytics and what they mean
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Setting goals and benchmarks for growth
Next Steps and Best Practices
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Staying consistent
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Leveraging employees to amplify your Page
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Keeping your LinkedIn Page updated and relevant
Opportunity: If you would like Samantha to create a linkedIn page using your company as an example- email sam@tweetinggoddess.com
If you would like to create a LinkedIn header for your company page in advance: 1584 x 396 pixels is the ideal size.